Mockups are incredibly detailed and important in mobile development. A knowledgeable iPhone app developer will create mockups for both a smart phone and tablet-sized look for you to approve. These can be significantly different; an iPad app development project is not the same as an oversized iPhone app development project by a long shot. There are significant differences in the use of real estate, or space, within the smart phone or tablet screen. A critical mistake that you can make during the ideation phase is not keeping in mind how customers will be using your new mobile app. Will they be reading it only horizontally, or are there pieces that will work best on vertical orientations? Will you need to switch back and forth within each screen, or are there certain parts of the experience that you want to lock down in a particular screen orientation? These are all parts of the wireframing process that you want to keep in mind while you are working with your designer.
While you may be tempted to see some basic mockups and think ‘Looks good, I’ll tweak as we go’—think again. Mobile app development is much more structured in some ways than traditional web design. Web design is very CSS-driven as far as design, meaning that if you make a change later it is unlikely to affect other areas of the site and is generally pretty easy to execute. Mobile development is a different beast, and even slight changes to interface design can cause significant challenges or cause your project to go over budge or fail to deliver on time.
It seems like launching your app would be the simplest part of the process, but that is unlikely to be the case. Between gathering graphical assets such as screen shots and logos and creating unique and compelling text content that will drive downloads, you will definitely have your hands full. Apple’s submissions process includes 10 days minimum approval time and the potential of a much longer submission process if Apple asks for changes. Always budget extra time for store submission “just in case” there are challenges during that process. Submission to the Google Play Store is very straightforward; you simply upload the code and the app is available within a few minutes to a few hours.
From market research, to wireframes; from iPhone app development to submission—creating a mobile app can feel overwhelming. However, if you select a vendor you trust who can come alongside you during the journey, you will find that creating a mobile application is a very rewarding experience and one that you are eager to repeat.